Let's chat.

/ WELCOME

Hi, I’m Maya.

I’m a CMO, Growth Marketer, a retail-junkie, and I’m very obsessed with understanding shoppers - particularly what makes them loyal.

I bring over 2 decades experience working on world-class retail brands such as Sephora, Luxottica, and Macy's. In beauty and personal care, I have leadership across a diverse portfolio of brands - from a high-growth DTC start-up to a family-owned manufacturer.

I thrive as a hybrid strategist + operator and work with brands, founders, and leadership teams to tap into new paths for growth.

Consulting Services

  • Project Based Advisory & Interim CMO Support

  • Brand Strategy & Positioning

  • Marketing Audit & Growth Roadmaps

  • Marketing Investment & Optimization Plans

Strategic Advisor

  • AI-Enabled Content Workflow

  • Integrated Marketing Campaigns

  • Retail Media Management

  • Customer Acquisition & Lifecycle Management

Experienced Operator

About me

I believe customer evangelists are your brand's #1 advantage to unlocking growth. At Loyalty Lab, winning is not about shouting louder — it's activating your brand evangelists, authentically and consistently. The method: find the growth potential, build the engine to capture it, and lock it in with loyalty.

In my free time, you'll find me exploring California’s parks and coastline, writing my substack, Loyalty Lab, and spending time with family.

Experience

Marketing Leadership in CPG & Retail

EO Products (CPG Brand, Product Development, PR, Retail Media, SEO/AEO)

Sephora (CRM, Advanced Analytics, CDP Tech stack, Agile Marketing)

Luxottica (Multi-branded Loyalty & CRM, Global CDP Tech stack)

Macy's (Loyalty & Credit)

Education

Brown University | University of Chicago Booth