Image of Maya May, Loyalty Lab Founder and Principle Consultant
Image of Maya May, Loyalty Lab Founder and Principle Consultant
Let's chat.

/ WELCOME

Hi, I’m Maya.

I’m a CMO, Growth Marketer, a retail-junkie, and I’m very obsessed with understanding shoppers - particularly what makes them loyal.

I bring over two decades experience working on world-class retail brands such as Sephora, Luxottica, and Macy's. In beauty and personal care, I have leadership across a diverse portfolio of brands - from a high-growth DTC start-up to a family-owned manufacturer.

I thrive as a hybrid strategist + operator and work with brands, founders, and leadership teams to tap into new paths for growth.

Consulting Services

  • Project Based Advisory & Interim CMO Support

  • Brand Strategy & Positioning

  • Marketing Audit & Growth Roadmaps

  • Marketing Investment & Optimization Plans

Strategic Advisor

  • AI-Enabled Content Workflow

  • Integrated Marketing Campaigns

  • Retail Media Management

  • Customer Acquisition & Lifecycle Management

Experienced Operator

Inside Loyalty Lab

I believe customer evangelists are your brand's #1 advantage to unlocking growth. Winning is not about shouting louder — it's activating your brand evangelists, authentically and consistently. The method: find the growth potential, build the engine to capture it, and lock it in with loyalty.

Experience

Marketing Leadership in CPG & Retail

EO Products (CPG Brand, Product Development, PR, Retail Media, SEO/AEO)

Sephora (CRM, Advanced Analytics, CDP Tech stack, Agile Marketing)

Luxottica (Multi-branded Loyalty & CRM, Global CDP Tech stack)

Macy's (Loyalty & Credit)

brown wooden dock on body of water during daytime
brown wooden dock on body of water during daytime
Education

Brown University | University of Chicago Booth